Morell's Cleaners Opens – Geneva 1943

(Headline from The Geneva Republican Newspaper, May 7, 1943)

Morrell’s Finer Cleaners today open a branch store in Geneva at 128 West State Street. Extensive remodeling transformed this location in the First National Bank building into a first class “cash and carry” office. Specially designed cases with fluorescent lighting have been installed throughout. The color scheme is tan with walnut trim. All construction work was done locally.

This organization offers a complete cleaning service for all garments and rugs beside excellent facilities for fur storage. Morrell’s fur storage vault, located at their main plant, is completely insulated with cork. Only refrigerated freezing temperatures are used as moth protection.

Morrell’s is widely known in the state of Illinois. Other location consist of plants at Bloomington and Elgin with branches offices in Clinton, Elmhurst, Wheaton, Glen Ellyn, Naperville and now Geneva/ All of these are “cash and carry” offering the advantages of easy accessibility and moderate prices.

The Geneva branch is in the capable hands of Mrs. Marie Gibson, Mrs. Gibson previously operated Gibson’s Cleaners with her son Arnold before he enlisted in the navy. He is now stationed at Great Lakes. Mrs. Gibson has had years of experience in the dry cleaning field, having had a substantial Geneva business before her affiliation with Morrell’s.

This is a post in celebration of the Geneva History Museum’s 75th anniversary, 1943 – 2018.